Being a UX designer can be as rewarding, as it can be challenging. The most challenging part is having to constantly advocate on behalf of the user. Typically arguing on prioritising certain user experience practices, such as user research, usability testing, and other activities which don’t have direct tangible value in the development of a product or service.

There are two solutions to this pain that all (especially young UX’ers have):

  1. Doing it anyway, and using your own not paid time on it, because you know it is going to deliver more value in the end product.
  2. Convince the management that the company needs it.

Avoiding conflict with management is the easiest path. Don’t go that way. Many have tried it and felt (still feel) miserable in their workplaces. It requires all your effort and your free time, and your point does not come across, because one could argue that you can ALWAYS do it on the side.

Instead, choose option number two. Much harder, but achievable, one dialogue at a time. For all of you heros (and sheros) who will take the leap in implementing sales pitches in every decision making meeting at your company – congratulations! You’re in it for the long run, and it will be fun.

Nonetheless, you will need help. But, no worries, I’ve got your back!

Together with Ladies that UX Aarhus, we’ve extracted content from one of our best meetups from last November: The art of selling user experience design.

Here you will find 10 tips on how to start thinking like a salesman of user experience design and always have the perspective of senior management in mind when proposing amazing designs and user-centered approaches to building solutions.

I know you will find it useful, and can’t wait to hear the stories of how you implemented these tips in your job situations.

You can download the cheatsheet down below:

Write your thoughts about these points down in the comments or hit me up on social media.



Bonus: I found these really cool card deck on changing the culture of UX on your organisation. Please, use it!

2 Thoughts to “The art of selling User Experience Design (cheatsheet)”

    1. Hey Renada,
      That’s an excellent question and the answer is in there!
      UX is exactly sold in “parts” or rather in combined “packages”. For instance, one package could be UX research and discovery, if we are talking a longer, more complex project. Another package could be brand and digital design, if the company is interested in quickly having a visual representation of their concept.
      Does that make sense?


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